Designed to support real business growth.
I help small businesses build clear, usable websites and attract the right customers through thoughtful content and user-focused marketing. My work is rooted in UX research and usability, which means every service is designed to support user behavior and business goals — not trends or guesswork.
My Services
Website Strategy & Design
UX-driven websites built to be clear, intuitive, and easy to manage.
This is often where we start. A strong website creates the foundation for everything else.
What this typically covers:
- UX research & website strategy
- Information architecture & content flow
- Website design (i.e. Squarespace or WordPress)
- Conversion-focused layouts
- Mobile optimization
- Website handoff & training
Best for:
Small businesses who want a clear, professional website they can confidently manage themselves.
Paid Search & Conversion Support
Targeted campaigns that bring qualified traffic — backed by UX thinking.
Paid ads work best when they’re paired with clear landing pages and strong user flows.
What this typically covers:
- Google Ads campaign setup & management
- Landing page optimization
- Conversion tracking
- Ongoing testing and refinement
Best for:
Businesses who want faster visibility and measurable results without wasting ad spend.
Content & SEO
Content that helps the right people find you — and understand what you offer.
Good content isn’t about writing more. It’s about answering the questions your customers are already asking.
What this typically covers:
- Website copy & messaging
- Blog posts & landing page content
- On-page SEO & site structure
- Content strategy aligned to user intent
Best for:
Businesses who want better visibility, clearer messaging, and long-term organic growth.
Custom Packages
Every business is different. Services can be combined into a custom package based on your goals, timeline, and budget.
Most clients work with me on:
- A one-time website project
- A website + content engagement
- Ongoing optimization and support
I’ll help you choose what makes the most sense — no unnecessary add-ons.
Social Media Strategy & Support
Thoughtful social media that supports your website, messaging, and business goals.
Social media works best when it’s aligned with your brand voice, content strategy, and user journey — not when it’s treated as a separate task.
What this typically covers:
- Social media strategy and planning
- Copy assistance for posts and captions
- Content repurposing from website or blog content
- Post scheduling and deployment
- Light performance review and refinement
Best for:
Small businesses who want consistent, on-brand social content without the pressure of figuring out what to post or when.
Pricing
Every project is scoped based on your goals and needs, but most projects fall within these ranges:
Website Strategy & Design
Starting at $1,200
Website + Content Package
Starting at $1,800
Content & SEO Support
Starting at $600/month
Google Ads Management
Starting at $500/month (ad spend not included)
Social Media Support
Starting at $400–$700/month (Depending on frequency and platforms.)
Final pricing depends on scope, timeline, and complexity.
How I Work
Before jumping into design or marketing, I focus on understanding:
Your business goals
Your customers and their needs
What’s working (and what isn’t) on your current site or marketing
This allows me to recommend the right mix of services — whether that’s a new website, clearer messaging, better visibility, or ongoing optimization.
Why User Experience Matters
A website isn’t just about how it looks — it’s about how it works for the people trying to use it.
When visitors land on your site, they’re trying to answer a few simple questions:
What do you do?
Is this right for me?
What should I do next?
UX (user experience) focuses on making those answers clear, intuitive, and easy to find.
When UX is done well, visitors don’t have to think — they can move confidently toward contacting you, booking, or buying.
More Than a Template Website
Many websites are built by choosing a template and filling in content.
That can work — but without strategy, visitors often leave confused, overwhelmed, or unsure what to do next.
Here’s what that looks like in practice:
Understanding your customers and their needs
Structuring content in a clear, logical way
Designing layouts that guide visitors toward action
This means your website isn’t just attractive — it’s intentional.
How I Help
I combine UX research, thoughtful design, and no-code tools to create websites that support real business goals.
Whether you need a new website or improvements to an existing one, I help you:
Clarify your message so visitors immediately understand what you do
Organize your content into a clear, logical structure
Design for understanding, not just aesthetics
Build a site you can confidently manage yourself
Not sure where to start?
Let’s talk through your website goals and see if we’re a good fit.